Why should a business or Brand care about its positioning? Positioning is the way you want your customers to think about you. This does not just happen, you have to tell them how you want them to think of you through your communications and your actions. Clear Brand Positioning is not just marketing- it’s about the business. [...]
Category Archives: Uncategorized
I love this commercial that McDonald’s ran last year in France. It shows that the McDonald’s brand is open and welcoming to all customers.
I am a huge believer in clear brand positioning becasue it will provide strategic direction to the entire organization. It lets a Brand know what it stands for, what sets it apart and what place it holds in customer’s minds.
“According to a new survey by branding consultant Siegel + Gale, U.S. consumers are willing to pay a 4-6% premium for brands they believe offer a greater degree of simplicity (defined as ease of understanding, transparency, caring, innovation and usefulness of communications, as well as interactions in relation to industry peers) over their competitors.” You can [...]
No explanation needed Did you like this? Share it:Tweet
Nike almost always nails their Brand in the advertising and messaging becasue they truly know their customer, they know how to make that an emotional connection, and they can bring it to life in the ads.
If this do not track technology is allowed by the FTC, it will have am impact on marketer’s ability to target online ads to interested buyers.
Martini & Rossi Returns to U.S. TV After 25 Years
Dick’s will now be using the word “Christmas”, instead of “Holiday” on its website and in the advertising.