I love this commercial that McDonald’s ran last year in France. It shows that the McDonald’s brand is open and welcoming to all customers.
Category Archives: Advertising
I am both amazed and outraged that Netflix is raising their prices from $9.99 per month for unlimited DVDs and streaming to $15.98 per month if you want both.
Who is Kia going after? Who is their target market? Do they really think that this approach is hitting the mark?
Two new product and promotional efforts caught my eye and made me think about the question of fighting seasonality.
What does your Brand stand for?
There are not many Brands that I feel personally connected to, and think that they do a great job with their Branding and integrated marketing communications. This is a tall order, especially from me as I have high expectations, and can be a bit critical.
I have a hard time feeling bad for Groupon and their bad Superbowl ad. In fact, I have less respect for the Brand after their CEO said last week that it was basically their agency CP&B’s fault because Groupon “placed too much trust in them”.
Brands that can create an emotional connection with customers have a better chance to stick in consumer’s minds when it comes time to make a purchase.
This reinforces my feelings that the most important part of a Brand is its customers. You have to be humble enough to ask them what they think of you, ask them why they like you, ask them why they buy your brand or switched to another brand.
Apple takes the high road by touting its expanded distribution. Apple also make both products equal, without showing favoritism. This was not easy to do, but this very simple ad hits the mark.