Author Archives: Allison Lauenstein

Are you well positioned? Four questions to ask yourself.

Why should a business or Brand care about its positioning?  Positioning is the way you want your customers to think about you.  This does not just happen, you have to tell them how you want them to think of you through your communications and your actions.  Clear Brand Positioning is not just marketing- it’s about the business. [...]

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Why won’t McDonald’s run this commercial here?

I love this commercial that McDonald’s ran last year in France. It shows that the McDonald’s brand is open and welcoming to all customers.

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What planet are you from?

Bottom line is that if you do not invest in your business, there will be no business to invest in.

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Are you listening?

If you are going to set up a presence on social media, then you need to take the time to mine the data to help build your brand.

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Netflix: Was this your plan all along?

I am both amazed and outraged that Netflix is raising their prices from $9.99 per month for unlimited DVDs and streaming to $15.98 per month if you want both.

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Marketing can bring them in, but operations will bring them back

Great marketing can get a new customer in the door the first time, but the experience will bring them back again.

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Kia- what are you thinking?

Who is Kia going after? Who is their target market? Do they really think that this approach is hitting the mark?

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Can you fight seasonality?

Two new product and promotional efforts caught my eye and made me think about the question of fighting seasonality.

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How is your Marketing execution?

9 things to think about when you are ready to execute your Marketing plan

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Being first has its advantages

The Mars brand is a bit late to the party in trying to position themselves as a problem solver and not a candy bar.

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