Why should a business or Brand care about its positioning? Positioning is the way you want your customers to think about you. This does not just happen, you have to tell them how you want them to think of you through your communications and your actions. Clear Brand Positioning is not just marketing- it’s about the business. [...]
Author Archives: Allison Lauenstein
I love this commercial that McDonald’s ran last year in France. It shows that the McDonald’s brand is open and welcoming to all customers.
Bottom line is that if you do not invest in your business, there will be no business to invest in.
I am both amazed and outraged that Netflix is raising their prices from $9.99 per month for unlimited DVDs and streaming to $15.98 per month if you want both.
Great marketing can get a new customer in the door the first time, but the experience will bring them back again.
Who is Kia going after? Who is their target market? Do they really think that this approach is hitting the mark?
Two new product and promotional efforts caught my eye and made me think about the question of fighting seasonality.
9 things to think about when you are ready to execute your Marketing plan
The Mars brand is a bit late to the party in trying to position themselves as a problem solver and not a candy bar.