Are you listening?

Recently I used Facebook to provide both positive and negative real-time feedback to big Brands such as Honda and Panera, and have not heard a peep from them. 

I took the time to “like” their brand and provide them with some feedback, so why can’t they take the time to respond to me?   I just don’t get it. 

If you are going to set up a presence on social media, then you need to take the time to mine the data to help build your brand.  Responding to customer feedback is an easy way to retain a loyal customer or save one who is not happy.  It tells me that these brands are only interested in using social media for a selfish, one way conversation and this is not the way to win and to build a brand.  

Simple acknowledgement goes a long way!

Did you like this? Share it:
This entry was posted in Branding, Social Media, Uncategorized and tagged , . Bookmark the permalink. Trackbacks are closed, but you can post a comment.

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>